Chief Marketing Officer (CMO) Job at Naviga, Remote

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  • Naviga
  • Remote

Job Description

Our client, an expert in providing HR solutions to organizations across the US, has retained Naviga to identify a Chief Marketing Officer to join their team. 

Title: Chief Marketing Officer
Location: Remote, US

Key Notes/Company Details:
  • 20 years in business with consistent YOY growth & 94% retention rate 
  • National presence representing clients across all industries 
  • Full-service HR outsourcing to small-medium and large businesses
  • Progressive and innovative leadership team
Responsibilities:
  • Develop and implement a comprehensive marketing strategy to support new customer acquisition and retention.
  • Partner with the CEO, CFO, and Chief Revenue Officer (CRO) to ensure marketing initiatives align with revenue goals.
  • Oversee demand generation strategies, including digital marketing, content marketing, paid media, SEO/SEM, and lead nurturing campaigns.
  • Define and refine the company’s brand identity, voice, and messaging across all channels.
  • Ensure consistency in brand storytelling and customer experience.
  • Develop and execute go-to-market (GTM) strategies for new products, services, and market expansions.
  • Align marketing with sales efforts to optimize customer acquisition, upselling, and cross-selling opportunities.
  • Optimize pricing strategies and customer segmentation to maximize revenue growth.
  • Monitor industry trends, market shifts, and competitive landscapes to identify growth opportunities.
  • Leverage data analytics, customer insights, and performance metrics to drive decision-making.
  • Lead customer experience initiatives to improve loyalty, satisfaction, and retention.
  • Develop a strategy for engaging key customer segments through personalized marketing campaigns.
  • Build strategic alliances with industry partners, influencers, and media outlets to enhance brand reach.
  • Oversee PR and communications efforts to maintain a strong public presence.
  • Recruit, develop, and mentor a high-performing marketing team.
  • Oversee the marketing budget and ensure ROI-driven allocation of resources.
Requirements:
  • Senior marketing leadership experience, preferably in a high-growth environment.
  • Experience leading marketing teams of 30+ members across multiple functions.
  • Proven track record of driving revenue growth through strategic marketing initiatives.
  • Expertise in B2B and B2C marketing, including digital marketing, demand generation, and branding.
  • Strong data-driven decision-making and analytical skills.
  • Experience aligning sales, finance, and marketing strategies to maximize revenue.
  • Proficiency with marketing automation, CRM systems (Salesforce a plus), and analytics platforms.
  • Ability to manage large-scale marketing budgets and measure performance through KPIs.
  • Strong leadership, communication, and presentation skills.
  • Must be open to travel across the Eastern portion of the United States as needed.
Education:
  • Bachelor’s degree in Marketing, Business Administration, or a related field required.
  • MBA or equivalent experience is a plus.
Benefits:
  • Medical, dental and vision plans
  • 401k plan

Job Tags

Remote work, Shift work,

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