**Job title:** **Digital Marketing Lead**
**Type of employment:** **Full-time (Remote)**
**Budget:** $8/hr - $10/hr
**Shift Schedule:** 9 AM - 5 PM PST
The Digital Marketing Lead will play a pivotal role in helping build the company’s digital marketing capabilities from the ground up. This position involves creating a comprehensive strategy, developing standard operating procedures, assembling and managing a high-performing team, and executing impactful campaigns that deliver measurable results. The ideal candidate is both a strategic thinker and a hands-on marketer who can drive growth for clients while establishing scalable processes for long-term success.
**About the Employer:**
A dynamic entrepreneur managing multiple successful ventures across diverse industries, including digital marketing, real estate, and commercial services. Dedicated to building innovative businesses that deliver exceptional value and sustainable growth.
Company core values:
* **Creativity at the Core -** Driving innovative strategies that help businesses stand out.
* **Results-Driven Approach - **Focused on delivering measurable growth and success for clients.
* **Collaboration** **- **Partnering closely with clients to achieve shared goals.
* **Integrity - **Building strong relationships through honesty and transparency.
* **Continuous Innovation - **Embracing new technologies and trends to stay ahead in digital marketing.
* **Adaptability -** Thriving in a fast-changing digital landscape with flexibility and resilience.
**Objectives of this role:**
* Help build and establish the digital marketing company, including processes, team structure, and operational frameworks.
* Develop and implement end-to-end digital marketing strategies aligned with the client's business goals.
* Ensure measurable ROI and client growth through data-driven marketing execution.
* Serve as a strategic advisor to leadership and clients on digital marketing best practices and innovations.
**Responsibilities:**
* **Strategic Development**
* Design and implement a comprehensive digital marketing roadmap to achieve business growth for clients and the company.
* Define and document SOPs, workflows, and processes for marketing operations.
* **Team Building & Leadership**
* Recruit, train, and manage a team of creative and marketing professionals.
* Foster a collaborative culture focused on innovation and results.
* **Campaign Management**
* Plan, execute, and optimize multi-channel campaigns (Google Ads, social media, funnels, email, and automation tools).
* Build and refine sales funnels to maximize conversion and ROI.
* **Technology & Automation**
* Implement and manage tools such as GoHighLevel for automation, lead management, and reporting.
* **Client Partnership**
* Collaborate with clients to align strategies with their objectives and ensure consistent communication and transparency.
* **Performance Analysis**
* Monitor KPIs, prepare reports, and recommend actionable improvements for continuous growth.
* **Innovation & Trends**
* Stay updated on emerging marketing trends, AI-driven tools, and performance marketing techniques.
**Required skills and qualifications:**
* Proven experience building or leading digital marketing functions from scratch.
* Advanced knowledge of **GoHighLevel **and other marketing automation platforms.
* Strong expertise in paid advertising, funnel creation, and performance marketing.
* Demonstrated ability to design and implement SOPs and scalable marketing processes.
* Excellent leadership skills with experience in team building and management.
* Strong analytical mindset with the ability to turn data into actionable strategies.
* Exceptional communication and collaboration skills for client-facing interactions.
* Highly adaptable, entrepreneurial, and comfortable in a fast-paced environment.
**Preferred skills and qualifications**
* Prior experience working in or building a digital marketing company or department.
* Deep understanding of conversion-focused strategies and CRO (Conversion Rate Optimization).
* Creative problem-solving skills with an ability to think outside the box.
* Experience managing cross-functional teams and external vendors.
* Familiarity with AI-powered marketing tools and advanced analytics platforms.
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