The Digital Marketing Manager is responsible for leading, managing, and optimizing the credit unions digital channels and technology-driven member services. This role collaborates with internal teams and third-party vendors to implement innovative digital strategies that enhance member engagement, operational efficiency, and service excellence. Lead the utilization and engagement of our CRM software, HubSpot, ensuring it is effectively leveraged to support marketing and business development initiatives. Provide end-to-end project management for the development, implementation, and execution of marketing initiatives within the workflow platform. Monitor progress, report on the status of various initiatives, and ensure projects are completed on time, within budget, and in alignment with brand standards. Create compelling, high-quality content across various media types and collateral, maintaining consistency with branding standards. Collaborate with partners, stakeholders, and Area Executives to develop creative concepts and messaging that are both strategic and engaging. Work closely with internal teams to ensure the quality and timeliness of all marketing materials. Provide oversight, direction, and development for digital marketing and social media platforms. Organize and maintain vendor information and statewide media outlet initiatives, ensuring streamlined communication and accurate records. This position requires a strategic thinker with strong digital fluency, project management expertise, and creative communication skills to support the credit unions marketing and member engagement goals.
Requirements
Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred.
3-5 years of experience in digital marketing, media strategy, or digital transformation, preferably within the financial services industry.
Proven track record of managing digital platforms, campaigns, and teams.
-Skills & Competencies:
Strong knowledge of digital marketing tools, analytics platforms (e.g., Google Analytics), and content management systems (CMS).
Experience Managing Google Ads and Meta ad campaigns.
Expertise in social media platforms, SEO/SEM, and digital advertising strategies.
Ability to lead cross-functional teams and manage multiple projects simultaneously.
Excellent written, verbal, and visual communication skills.
Strategic thinker with the ability to align digital initiatives with business objectives.
Digital Strategy & Execution:
-Develop and execute the credit union's digital strategy to increase member acquisition, retention, and engagement.
-Monitor emerging trends in fintech and digital banking, recommending innovative solutions to improve digital service offerings.
Media Management:
-Lead the planning, development, and execution of multimedia marketing campaigns across channels, including social media, digital advertising, and video.
-Collaborate with internal and external teams to produce high-quality content that aligns with the credit union's brand and goals.
-Manage relationships with media vendors and agencies to optimize campaign performance and ROI.
Analytics & Reporting:
-Track and analyze digital and media campaign performance using analytics tools, providing actionable insights to executive leadership.
-Identify and implement KPIs to measure the effectiveness of digital initiatives and member satisfaction.
-Create reports and presentations to communicate results and strategies to stakeholders.
-Other duties as assigned.
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