Digital Marketing Specialist Job at Jacuzzi Group, Remote

UDY0RVVFVEw1VU5LM1h2RlVxSmQrNkdFdHc9PQ==
  • Jacuzzi Group
  • Remote

Job Description

The Jacuzzi Bath Remodel National Lead Program is the premier lead generation program in the home improvement industry and our corporate owned territories are experiencing explosive growth in both revenue and number of locations! Our growth is necessitating that we find exceptional people to add to our marketing team. The marketing team focuses on generating leads in any way possible including; our own websites as well as digital and traditional lead sources such as PPC, Social, Print and TV. This Marketing team interacts with our amazing dealer customers, corporate owned retail locations, lead generation vendors and many departments within Jacuzzi Group.

We’re looking for an organized and knowledgeable Digital Marketing Specialist for this exciting role in the home improvement industry! Our ideal candidate will have a knack for copywriting, experience in GA4 and Search Console, ability to manage multiple social media accounts, excellent project management skills, and an empathetic personality that can relate to our everyday consumers. They will understand how to use those skills to create a cohesive brand experience for customers and manage our online communities.

 

Essential Functions of Digital Marketing Specialist

Online Community Management

  • Oversee a Marketing Coordinator who responds within 24 hours to every online question/concern/feedback. The Digital Marketing Specialist will be held accountable for the 24-hour metric. Channels include: Yelp, Better Business Bureau, Google Reviews, Social Media and more
  • Utilize and own Jacuzzi Bath Remodel’s review management software, GatherUp, to document, track, and reply to reviews.
  • Work closely with customer care to provide quick resolution to customer complaints from online channels per the review management process.
  • Maintain an upbeat and healthy online community experience for the JBR brand.
  • Oversee weekly reporting to showcase review statuses and performance.

Social Media Management

  • Own Jacuzzi Bath Remodel’s numerous social media accounts, including local Facebook pages, a national Instagram, LinkedIn, YouTube, and Pinterest.
  • Grow the brand’s online presence and build community through social media.
  • Strategize for unique ways to engage and drive leads online.
  • Build monthly plans for our channels and execute. These plans may include some paid social media advertising for events, promos, etc.
  • Develop a monthly report to show leadership the growth behind social media efforts.

Google Analytics

  • Maintain weekly reporting on JBR’s national and local websites. Metrics may include user key events and overall site visit trends.

Website Maintenance & SEO

  • Conduct regular audits of all web properties to ensure brand consistency and legal compliance.
  • Support A/B testing to ensure conversion rate optimization.
  • Review and approve agency’s SEO work monthly.

Lead Jacuzzi Bath Remodel’s Annual Philanthropic Event: Baths for the Brave

  • Organize a task force of team members to support Baths for the Brave, an annual event where Jacuzzi remodels a bathroom at no charge for a veteran in need in each of our markets.

Remote opportunity, with up to 25% travel.

Compensation: $65,000+ based on experience. 

Qualifications / Requirements of Digital Marketing Specialist

  • Bachelor’s degree in business, marketing, creative writing, or journalism
  • 2-5 years of experience managing social media for a brand.
  • Must have experience with the following programs: Google Analytics, Google Search Console, Google/Microsoft Ads, Salesforce and Canva.
  • Previous experience utilizing GatherUp is a plus.
  • Ability to work independently with excellent project and time management skill.
  • Experience working with multiple business stakeholders.
  • Inspiring, engaging, and clear written and verbal communication skills.
  • Excellent problem-solving skills with ability to manage and prioritize multiple projects.

Benefits

  • Paid time off (PTO)
  • 401(k) with matching program
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Health savings account
  • Life insurance

Job Tags

Remote job, Full time, Work at office, Local area,

Similar Jobs

Broad River Rehabilitation

Speech Language Pathologist / Speech Therapist / SLP Job at Broad River Rehabilitation

Speech-Language Pathologist (SLP-CCC) - PRN Assisted Living Facility in the Goldsboro NC Area / North Carolina 1 year experience required PRN - "as-needed"We currently have a PRN Speech-Language Pathologist (SLP-CCC)opening at our assisted living community in... 

Chipton‑Ross Inc

216652 - Software Engineer Job at Chipton‑Ross Inc

 ...mathematical solutions to business/mission problems or questions in computer language for solutions by means of data processing equipment....  ...of computer hardware and software subject matter to be programmed in business/mission applications information processing techniques... 

Milani Cosmetics

eCommerce Director, Amazon & DTC Job at Milani Cosmetics

 ...strategy, performance and sales on Milanis Amazon brand store along with the brands owned...  ..., with a proven history of success working in a nimble and highly collaborative environment...  ...Training & Development Work From Home & Office (Hybrid) Free Food & Snacks... 

Compass Group

DISHWASHER (FULL TIME) Job at Compass Group

 ...We are hiring immediately for a full time DISHWASHER position. Location : Uber - 8201 East Mcdowell Road, Phoenix, AZ 85004. Note: online applications accepted only . Schedule : Full time schedule. Monday through Friday, 7:00 am to 4:00 pm. More details... 

Akima

Research Analyst - DAYS Job at Akima

 ...As our Operations Research Analyst, you are responsible for making assessments after reviewing...  ...gathered including numerical statistics, legal documents, and open-source material with...  ...of Alaska natives from one of the most remote and harshest environments in the United States...