Job Description
Woven by Toyota is enabling Toyota’s once-in-a-century transformation into a mobility company. Inspired by a legacy of innovating for the benefit of others, our mission is to challenge the current state of mobility through human-centric innovation — expanding what “mobility” means and how it serves society.
Our work centers on four pillars: AD/ADAS, our autonomous driving and advanced driver assist technologies; Arene, our software development platform for software-defined vehicles; Woven City, a test course for mobility; and Cloud & AI, the digital infrastructure powering our collaborative foundation. Business-critical functions empower these teams to execute, and together, we’re working toward one bold goal: a world with zero accidents and enhanced well-being for all.
About The Team As part of Global Operations, the Communications & Marketing team helps Woven by Toyota’s story resonate by bringing it to life in ways that drive understanding and connection. Our goal is to foster real engagement with who we are, what we’re building, and why it matters. Both inside the company and out.
Who We’re Looking For We’re looking for a mid-career PR professional to drive Woven by Toyota’s external communications in the US. You bring relevant experience in technology and mobility, along with the sharp news sense, trusted media relationships, and sound judgment needed to craft stories that resonate. A strong writer and communications strategist, you’ll help shape and elevate Woven by Toyota’s unique narratives across mobility, software, and autonomy, raising our visibility through a mix of earned and owned media.
Responsibilities - Lead and execute media relations strategy for the US, securing coverage that reinforces our position as an industry leader
- Proactively identify storytelling opportunities and craft compelling media pitches, press releases, media kits, and talking points for business leaders.
- Write original content, including blog posts and bylines, that bring our Arene, AD/ADAS and/or Cloud & AI products, people, and purpose to life in a clear and compelling way
- Build and maintain strong relationships with key reporters and editors across automotive, technology, and business press
- Partner with line of business leaders to scope, vet, and recommend strategic speaking opportunities that align with our external narrative and business goals
- Coordinate closely with the Japan-based Communications & Marketing team and US-based Product Management team to ensure message consistency
- Track performance and coverage, providing insights to improve future strategy
Must haves - 8+ years of experience in PR or communications, ideally with a mix of in-house and agency experience
- Demonstrated success in tech and/or automotive public relations, with strong understanding of SDVs, autonomy, AI and overarching mobility trends
- Existing media relationships with top-tier outlets across relevant beats
- Exceptional writing and editing skills, from short-form pitches to long-form bylines or press releases
- Experience preparing spokespeople and managing leadership visibility, including speaking engagement strategies
- A collaborative communicator who thrives in cross-functional and cross-cultural environments
- Comfortable working across time zones with Japan-based teams
- Native-level English proficiency
Nice to haves - Experience working within or closely alongside Engineering teams
- Knowledge of Japanese work culture or Japanese language ability is a plus
What We Offer We are committed to creating a modern work environment that supports our employees and their loved ones. We offer many options of the best programs to allow you to do your most meaningful work and to help you shape the future of mobility.
・Excellent health, wellness, dental and vision coverage
・A rewarding 401k program
・Flexible vacation policy
・Family planning and care benefits
Our Commitment ・We are an equal opportunity employer and value diversity.
・Any information we receive from you will be used only in the hiring and onboarding process. Please see our privacy notice for more details.
Job Tags
Work at office, Flexible hours,