Job Description

Position Overview

The Product Marketing Manager, PLS (PMMP) will be responsible for developing and executing go-to-market plans for Agiloft products with a special emphasis on developing, introducing, and maintaining our Product Led Sales (PLS) strategy for our standalone products.

• Build and maintain a PLS market introduction and standard for appropriate standalone products
• Develop and execute a comprehensive marketing plan for these products working in conjunction with PMM, Engineering (Eng), Product Management (PM) and marketing colleagues.
• Create compelling go-to-market materials such as web content, product presentations, datasheets, white papers, contributed articles
• Work with adjacent departments to develop PLS-friendly user-onboarding, training, and engagement content for in-app, email, and online delivery
• Work with the marketing team to develop appropriate content for each stage of the sales cycle across all channels, particularly with regard to transitioning customers from self-management to Sales-led upsells
• Manage product launches and new software releases
• Participate in competitive analysis for assigned products, and share competitive learnings with marketing, sales, PM, and customer success teams
• Serve as primary Agiloft evangelist for assigned products by presenting at industry conferences, customer meetings, and other internal and external events
• Work with SDRs and sales teams on product positioning and messaging including sales training on products, competitive positioning, scripts, and cheat sheets
• Develop customer insight through customer and prospect interviews and quantitative surveys
• Define market opportunity and inform product roadmap by analyzing competitors and working with customer success, sales, engineering, and product teams
• Other duties as assigned.

• Minimum of five years Product Marketing experience
• Minimum of two years’ experience with Product Led Growth (PLG) or Product Led Sales (PLS)
• Demonstrable ability to develop content such as white papers, product presentations, etc.
• Experience managing product positioning and competitive analysis
• Experienced in launching products
• Experience collaborating effectively across functions like sales and product management to achieve results
• Experience delivering compelling product marketing results and product revenue growth
• Experience managing and developing new product marketing programs with clear data-driven results
• Demonstrated success in driving successful customer engagement leading to customer advocacy
• Experience working with demand generation to deliver high converting programs

• Bachelor of Science or Bachelor of Arts degree or equivalent experience
• Knowledge of the contract management, legal tech, procurement, or sales operations marketplaces

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