Job Description
Job Description:
Visit Napa Valley is the official destination management organization for Napa County. We promote the region as an attractive travel destination and enhance its public image as a dynamic place to visit, live, and work.
The Public Information Officer is a new corporate communications role that is responsible for managing, executing and expanding Visit Napa Valley’s communications efforts. You will drive brand awareness and ensure a favorable view of the organization. You will be responsible for developing and sustaining communication strategies, as well as deploying tactics with a hands-on approach, targeted at both visitors and local stakeholders.
This role is 100% onsite in Downtown Napa with a presence in office 5 days/week. You MUST live within a comfortable commuting distance to be considered.
What You’ll Do:
• Lead the development and execution of comprehensive communications strategies to enhance brand awareness and maintain VNV's reputation across all stakeholder groups.
• Manage VNV's crisis communications strategies, developing proactive measures and responses to protect and enhance organizational reputation during crises.
• Act as primary liaison with media for the business. Oversee press relations strategy, pitch high-value stories, and maintain strong working relationships with regional and national media outlets.
• Lead content creation including newsletters, press releases, presentations, speeches, and brand narratives, ensuring consistent messaging.
• Regularly partner with VNV Marketing team and external PR firms to synchronize communications initiatives and leverage insights.
• Provide support to CEO and senior leadership for speaking engagements, ensuring alignment with organizational objectives and positioning. Produce speaker bureau materials – PowerPoint skills must be excellent.
• Collaborate with VNV marketing team on social media & influencer programming, strategy and execution
• Liaise with public relations and communications teams at partner organizations like US Travel, Visit California, California Travel Association, San Francisco Travel, and Destinations International
• Regularly measure and report on communications effectiveness and brand reputation, adjusting strategies as needed to achieve optimal impact.
• Proactively maintain a high awareness of general activity as it pertains to all VNV departments in order to nimbly provide communication support as well as to communicate relevant information to stakeholders.
What We’re Looking For (Skills and Qualifications):
• Bachelor’s degree, Master’s degree or MBA preferred.
• 10+ years of relevant communications experience leading communication strategy in hospitality, non-profits, community affairs, political or grassroots organizing, or policy advocacy.
• Business acumen and fluency in the fundamentals of community communications.
• Proven track record of building relationships with internal stakeholders and external partner organizations.
• Self-starter, a doer, creative, problem-solver, critical thinker
• Proven success cultivating and maintaining positive relationships with external constituencies, including community partners, government officials and other government and quasi-governmental organizations.
• Excellent writing and oral communication skills in the corporate communications realm.
• Superb judgment and emotional intelligence with ability to diffuse situations and forge consensus among divergent views.
• Technically savvy, particularly PowerPoint.
• Meticulous attention to detail and demonstrated history in project planning and process management.
• Demonstrated ability to earn trust across a range of levels and disciplines to establish yourself and the team as a trusted partner.
• Ability to connect with and inspire people to drive effective teamwork, communication, collaboration and commitment across multiple groups with competing priorities.
What we will provide:
• Health Benefits: 100% of the premium covered for you and 50% for eligible family members, including medical, dental, vision and life insurance
• Paid Time Off (PTO) and 11 paid holidays
• 401(k) Retirement Savings Plan, with company matching up to 4% of salary.
• The expected base salary range for this role is $110,000 - $140,000 - actual pay will be determined by experience, education and qualifications.
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Job Tags
Full time, Work at office, Local area,