Job Description

**General Description:** The Executive Director / Senior Director, US Brukinsa Marketing is responsible for the development and execution of the promotional strategy and tactical plan to support the brand's 5 indications. The role may expand to include early pipeline product initiatives. This position reports to the Vice President of US Hematology Marketing. **Essential Functions of the job:** + Lead, develop and execute the US promotional strategy for the Brukinsa, including, but not limited to message development, personal and non-personal promotional tactics, media plans, customer segmentation and targeting. + Ensure that all promotional strategies are informed and supported by field perspectives by working closely with Sales leadership. + Collaborate with cross-functional partners in Market Access, Medical Affairs, Patient Advocacy, and Corporate Affairs to align on key strategies and messages across stakeholders. + Establish and maintain and productive partnership with members of the promotional review committee (PRC) and foster a collaborative environment in which to evaluate and assess promotional messaging. + Partner with Business Analytics to align on market research needs and implement methodology to assess promotional effectiveness. + Continually analyze the business landscape to identify customer and competitor insights and incorporate into promotional plans. + Ensure that all marketing activities conform to company guidelines and local laws. + Effectively communicate brand updates, strategies, and tactics across various forums including Quarterly Business Reviews, Field Meetings, and Leadership Team Meetings. + Contribute to the development of the annual operating plan and supervise and manage vendors to the approved promotional budget. + Coach and develop team members to achieve both business and individual objectives. **Qualifications:** + A minimum of 12 years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.) + Must have at least 8-10 years' experience as a marketing leader in oncology with experience in heme malignancies preferred. Experience working in CLL is preferred. + Minimum of 5 years of people management experience. + Biotech or pharmaceutical US marketplace launch experience required (NMEs and expanded indications), including Subpart H requirements. + Experience in highly competitive markets. + Strong team player who can incorporate input from others and can generate consensus through inclusion. + Highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams. + Excellent interpersonal, oral and written communication skills. + Proven ability to grow and develop others. **Supervisory Responsibilities:** + Yes **Education Required:** At least 12 years of industry experience, or advanced degree (e.g. MBA) with 8 years of biotech/pharma oncology experience All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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